Totally agree with this one. How many times do we need to say this before brands start to listen?

rosiesiman:

1) Forget one-size-fits-all messages targeting “lowest common denominator” audience. Recognize that fragmentation is here to stay, and embrace it at every step.
2) Frequency and freshness of content matters more than production values. Increase your execution capability and move to rapid-fire,…

(Source: rosiesiman)